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OCT-DEC 2025 QUARTERLY MARKETING PLANS

OCT-DEC 2025 QUARTERLY MARKETING PLANS

Featured Products and Talking Points

Following are the products Church Tackle will be featuring in their marketing this quarter–The Walleye Board, the Stern Planers and our Snap Weights.

You can right-click to save the images and use these selling points for creating social media content or reference them in conversations. Because when we’re all talking about the same things at the same time, the marketing will be much more effective. And it just makes it easier for you.

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The Walleye Board

Inline Planer Board for Trolling

Maximize your fishing success with The Walleye Board, an industry-leading side planer board designed to help anglers cover more water while trolling. While using snap weights or inline weights with this side planer board you can ensure your bait is presented at the perfect depth targeting walleye, salmon, trout, striper, steelhead, or catfish.

The Walleye Board is equipped with an adjustable keel weight making it the most versatile side planer on the market. This is our ideal inline planer board for running light to medium-heavy presentations. The unique catamaran shape minimizes diving and flying when trolling upwind or through large waves at higher speeds.

As an option, choose The Walleye Board Fully Assembled as the ultimate ready-to-use inline planer board, combining all the best features of The Walleye Board PLUS a Double Action Flag System and an EZ Store Clip Mount for maximum efficiency and convenience.

Why Choose The Walleye Board?

  • Covers More Water While Trolling – Spreads your lines out, increasing your chances of a bite.
  • Runs Bait at the Desired Depth – Works seamlessly with snap weights and inline weights.
  • Easy to Use & Reliable – Spring-loaded retaining pin ensures the board stays on your line until you're ready to remove it.
  • Never Lose a Board – The rear pin design ensures your board stays attached, even if the front clip releases.


The Walleye Board is 10” long, 3 ½ ” wide with an adjustable keel weight that keeps the nose of the board tracking in the water even when using deep-diving plugs or heavy weights. The catamaran shape minimizes diving and flying when trolling upwind or hitting a large wave at higher speeds. The bright fluorescent red color makes it easy to see. Made in the USA of non-corrosive materials suitable for saltwater trolling use.

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Stern Planers -TX-005 & TX-007

Inline Planer Board for Trolling Directly Behind the Boat

The TX-007 Stern Planer is a game-changer for anglers looking to present baits directly behind the boat in addition to off to the side like traditional inline planer boards. This inline planer board allows you to set your lure to the desired depth and maintain that depth at any distance behind the boat. It’s great for trolling congested areas and more effective contour trolling along drop offs, contour lines, reef edges and weed lines. Take advantage of the prop wash, which concentrates disoriented bait-fish, sediment and bugs which attract fish. Take your trolling game to the next level with the TX-007 Stern Planer – a must-have tool for serious anglers looking to present bait exactly where fish will strike!

The TX-005 is slightly smaller than the TX-007 and can be staggered, allowing for more lines to be run out of the back of the boat. The TX-005 creates so little drag that you can still see the action of the lure at the rod tip.

Why Use a Stern Planer?

  • Covers More Water While Trolling – A must-have for maximizing your trolling spread.
  • Targets Fish That Return After a Boat Passes – Fish often dive or move aside when a boat drives through; this planer puts bait right where they settle back in.
  • Great for High-Traffic Waters – Helps avoid side planer congestion while still offering effective bait presentation.
  • Prop Wash Advantage – Capitalizes on stirred-up baitfish, sediment, and insects that attract predator fish.


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Snap Weights

Dial in your trolling depth with Church Tackle’s Individual Snap Weights, available in 1, 2, or 3 oz. options. These snap-on trolling weights help get your bait deeper in the water column, making them perfect for side planer board presentations when targeting fish at varying depths.

Each snap weight includes a Universal Clip and split ring, ensuring a secure, easy-to-use setup that attaches seamlessly to your inline planer board rig. Whether you're fine-tuning your depth for walleye, salmon, trout, or other game fish, these weights provide customizable control over your trolling spread.

Customize your trolling presentation with Church Tackle’s Snap Weights – the perfect tool for targeting fish at deeper depths with precision and ease!

Key Features:

  • Available in 1, 2, & 3 oz. Options – Choose the perfect weight for your trolling needs.
  • Works with Side Planer Boards – Helps baits reach deeper depths for increased strikes.
  • Includes Universal Clip & Split Ring – Easy attachment and secure hold.
  • Ideal for Targeting Fish in the Lower Water Column – Great for walleye, salmon, trout, and more.

Why Use Snap Weights?

  • Control Your Trolling Depth – Easily adjust to where the fish are biting.
  • Enhance Your Inline Planer Board Setup – Get more out of your trolling spread.
  • Versatile & Easy to Use – Clip on and remove quickly for hassle-free adjustments


Also Available as a
Snap Weight Kit

This all-in-one kit includes 1 oz, 2 oz, and 3 oz snap weights, allowing you to adjust your trolling depth with ease.

snap weight kits for tolling, weights for trolling walleye